It seems that as the recession has deepened, there’s been a greater degree of polarisation in the way that people approach telemarketing and cold calling as a means of getting themselves in front of potential clients, suppliers and vendors with whom they can make agreements and conduct business. One the one hand, there are those who believe the telephone is the work of the devil, and take a “holier than thou” attitude to anyone who has the audacity to interrupt their day (business is full of those anyway, isn’t it?), and there are those that recognise that it’s a way of getting answers from decision makers, often without the need to meet in person, swallow up more time and incur the cost of travel.

To satisfy curiosity, I ran a search on Google with the phrase “Fear of the phone” and the results were startling. Not only in the sense that there were a range of options to help people overcome their fears and phobias, but in the people that actually confessed to having such fears and wanting to overcome them.

In the coming months, phoneforbusiness will be offering web chats, tele-sessions, and tele-classes/tele-seminars conducted for people with pre-defined concerns and issues related to cold calling and telemarketing.

After all, as other professionals testify, cold calls are responsible for generating between one-third and one-half of new business.

You’re probably reading this and it doesn’t apply to you, right? Chances are you probably know a few people who would rather be burned at the stake than make a constructive call to a potential client, supplier or vendor too.

There’ll be more on this during the course of May, so stay tuned. If you want more information about the tele-sessions, call +44 208 133 0702 or +44 203 348 8702, or email shaun@phoneforbusiness.com

Copyright: Shaun Gisbourne 2009

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