Motivation: A Motive to Action. We have to acquire it, develop it, demonstrate it and even write letters based on it when applying for jobs, but how many of us truly realise and believe that motivation is a two-way street? It really has to come from within as well as from external stimuli.
A great deal of mis-conception and mis-information exists when dealing with outcomes by telephone.
If you’re calling for a purpose (to set an appointment, follow up a contact made at an event, marketing an event, obtain information, etc) then you’ll inevitably come into contact with people who are quizzical, sceptical, suspicious, and even hostile. They want to know who you are and why you’re asking the questions you’re asking.
All their reactions can be analysed to death at the alter of psychology, however at the root, fear of dealing with the unknown is in the driving seat here.
So why is getting a “No“ a good thing?
Recession, recession, recession! Have you heard much about anything else in the news these past months? The point of today’s article is to outline why cold calling (and telemarketing in general) shouldn’t be discounted as a means of starting and developing new business relationships.
While many businesses are laying off staff, cutting costs in some of the most dangerous areas and generally forecasting downturns in profit, other businesses whose marketing activities remained an important, constant part of the business plan are weathering the economic storm and some are actually thriving.
Today’s Article celebrates being different and taking pride in it. After all, if you’re no different from your peers and competitors, how will anyone be able to tell you apart?
Injecting some soul into proceedings, the title refers to a song by James Brown. Written at the peak of the Civil Rights Movement in 1968, it also reminded me of the roots of another date in the calendar: March 17th.
When asked to describe telemarketing, people think all sorts of things.
Mostly their thoughts tend to revolve around the following:
- It’s trying to sell something by telephone
- It’s calling people at other companies
- It’s people calling you when you’re at home
- It’s trying to get an appointment
- It’s about generating leads for your business
In this article about responding to the doom and gloom of the economic recession, it’s very hard to argue with Tim Wackel.
The bottom line is: Do you believe what you’re told, or do you believe more in what you tell yourself? What counts for more in your world?
Making a success of anything, including telemarketing, cold calling and other ways of using the telephone in business, requires hard and smart work.
Whenever economic uncertainty arrives, decision making seems to become a more laborious task for many people.
This article on trusting gut instinct rings true for both sides of the sales equation, and is especially relevant in telemarketing where your ears must compensate for a lack of visual cues.
So, if the ability to make quality decisions is being hampered at your own end or the prospects you’re speaking with don’t seem to be able to decide what to have for lunch, much less which business issues need taking care of first, ask yourself how much it could be costing you all in bottom line terms.
In his bestselling book, “Anyone Can Do It”, Duncan Bannatyne states that anyone, provided they have the determination (and the Yellow Pages), can become a multi-millionaire.
That may sound crude by today’s standards, but who said sophistication was the route to results? If determination is the key here, the question is: “Are you determined enough to master the telephone and the emotions that accompany using it or will you be overcome by the fear and loathing of it that can paralyse your productivity and profitability?”
For many people, sounds something like this:
I can’t call, I won’t call, I don’t have the time,
I’m scared of rejection, I’m sure it’s a crime
To interrupt someone when they are at work,
And ask them a question, they’ll just go berserk!
Where will all the new clients come from I wonder,
If I use the phone I just know that I’ll blunder
My way through the call, make a poor first impression
But if no-one does, will we beat the recession?
