Telemarketing Expert UK

One of our PhoneMentor clients challenged me about calling around a direct mail and email campaign he was preparing. Whilst still uncertain of the exact form the direct mail piece and email would take, what concerned him more was how he would follow them up. After thinking of how to get maximum response from these forms of marketing, here’s what I shared with him:

Call your contacts before sending mail / email. That way you can establish correct contact, correct contact details, address, email, everything. In addition, the mail / email ceases to be an unsolicited surprise for them.

For many people, sounds something like this:

I can’t call, I won’t call, I don’t have the time,
I’m scared of rejection, I’m sure it’s a crime
To interrupt someone when they are at work,
And ask them a question, they’ll just go berserk!

Where will all the new clients come from I wonder,
If I use the phone I just know that I’ll blunder
My way through the call, make a poor first impression
But if no-one does, will we beat the recession?