So, you’ve hosted an event for your clients and prospects, or attended a conference / exhibition.

Ideally, you’ll have generated a number of enquiries and leads.

Although it may sound obvious, you’ll need to follow these up to establish if they are genuine prospects or if they were there to see what freebies you were offering or just getting some time away from the office.

Event follow up takes the information already obtained from the people you met at the event, and poses questions based on this information and other important criteria to determine the value of cultivating a business relationship with that person.

If you are interested in speaking more about event follow up, why not give us a call on 0208 133 0702 or email shaun@phoneforbusiness.com