Companies have been using telemarketing successfully for decades to help build their sales pipelines. Usually, telemarketing projects are started for one or several of the following reasons:

- Telesales to offer a product or service (at a relatively low price) for sale.

- Cold calling to establish whether people are open to developing new relationships.

- Inform people of something they will receive in the near future (e.g. direct mailing or email)

- Obtain names of contacts (particularly decision makers) at an organisation.

- Gather or confirm information, such as company address details, supplier relationships, purchasing policies, structure or hierarchy, etc.

- Gain referrals to other businesses.

- Conduct research (e.g. client satisfaction survey or questionnaire to aid new product development or assess feasibility for establishing a new market / territory)

- Maintain contact with existing clients to assess their requirement for other products or services.

- Setting well qualified appointments with other companies they want to do business with in a defined timescale.

- Generate leads for the future in order to fill their sales pipelines.

- Sell tickets or places at an event, such as a workshop, seminar, training session, conference or exhibition.

- Follow up a direct mailing, letter of introduction, email campaign or quote/proposal.

- Follow up contacts established at an exhibition, conference or other event.

- To recover outstanding payments or debts.

Whether you first need help to acquire quality data from a reputable source, cleanse the data you already have, or just need to get started with making calls to people at companies in your existing CRM system, why leave anything to chance when conceiving, executing and reporting on your telemarketing project?

If you are open to discussion about telemarketing, why not give us a call on +44 (0)208 133 0702 / (0)203 348 8702 or email shaun@phoneforbusiness.com