Reliable statistics for cold calling and telemarketing activity aren’t easy to come by, especially when relating to effectiveness in generating certain outcomes.

That is why this weblog entry on the ecademy.com website by Paul Clegg had my attention for three reasons:

1. Reliability of the figures cited

2. The feeling that this number of calls could be shortened (excepting consistent absence or ignorance of course)

3. The reaction of some of the site members to both the figures and the suggestion that a telemarketing company could perform the follow up function.

Well, as a BNI chapter leader, I guess Paul should know what should work and what doesn’t. It would be interesting to find out if members of his BNI chapter keep any stats on their own follow up activities. It would make for a great benchmarking study for one of the world’s premier business networking organisations.

What are your thoughts about these statistics? Are they accurate in your opinion?

Do you have some statistics to share for your own experience or from other sources?

If you’d like to know what statistics are useful for you to record in your calling activity,  call 0044 208 133 0702 or email shaun@phoneforbusiness.com

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